Though the subscription model is becoming more common in virtually every sector, the financial industry is lagging behind. In this piece, we uncover how the corporate banking business is already operating in a “subscription-like” model and take a deep dive into how banks can take inspiration from successful subscription-based models in other sectors.
The subscription model is becoming more common in virtually every sector, already generating $650Bn and driving 18% annualised growth according to UBS. Yet, the financial industry is lagging behind and is just starting to ride the "subscription growth wagon".
Of all the businesses in the financial services sector, corporate banks are in the best position to transition their business models to capitalise on the opportunities of the Subscription Economy.
For this paper, we studied some of the top-performing subscription-based businesses in the world to uncover the key lessons corporate banks can follow to succeed, like:
Building long-term relationships with customers to create more predictable and sustainable revenues
Imagining how Corporate Banks could concretely transform their offerings to embrace the subscription economy paradigm, with concrete examples from Guarantees and FX
Shifting from selling products to offering services that help customers achieve their goals
Using subscription-centric KPIs like ARR (annual recurring revenues) and churn
Leveraging the new principles of pricing, packaging, and monetisation
For an e.book version of the report, please go the Zuora website or access it below:
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